We’re interested in offering customers personalized pricing based on their purchase history or membership tier. How customizable is Magento 2 in terms of dynamic pricing, and are there any extensions that can help automate this process?
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So, Magento 2 offers robust support for dynamic pricing through customer groups and tier pricing, allowing you to set different prices for various customer segments. However, for more advanced personalized pricing based on purchase history or membership, extensions like Amasty’s Customer Group Catalog can help automate this process. These tools allow you to tailor pricing based on customer behavior, offering discounts or exclusive prices. According to elastic search magento 2 from Amasty, handling complex pricing rules and surcharges can be done more efficiently with the right extensions, helping you deliver a personalized experience without manual adjustments.