Quick question, What’s the best way to market a casual game? The market seems pretty saturated, so I’m not sure where to start with promotion. What strategies have worked best for you, and are there any platforms you’d recommend?
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PoW (e.g., Bitcoin): Uses a system where miners compete to solve complex cryptographic puzzles to validate transactions and add new blocks to the blockchain. This "mining" process requires immense amounts of computing power, and therefore electricity. The more valuable the cryptocurrency, the more participants will compete, and the more energy will be consumed. Eco-friendly digital currency
PoS (e.g., Cardano, Solana, Ethereum - post-merge): Replaces miners with "validators" who stake (hold and lock up) a certain amount of the cryptocurrency to participate in the validation process. Validators are randomly selected to propose and validate new blocks, and the probability of being selected is proportional to the amount of cryptocurrency they are staking. PoS significantly reduces the need for energy-intensive computation.
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Promoting a casual game is a difficult task, especially in a highly competitive market. Start by defining the target audience and choosing platforms: mobile games are well-promoted through social media and in-app ads, while PC games can be advertised through streamers and gaming forums. It's important to use creative marketing, such as gamified campaigns or unique visual styles. Companies like Belatra - game and slot machine developer for casinos successfully apply a comprehensive approach, combining player behavior analytics, personalized offers, and content localization to attract a maximum audience.
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